Here is the rewind from last Wednesday’s show where we went deep on S.O.A.R and also discussed Dr O’s new Anti-Aging practice.
Here’s what we covered with timestamps so you can jump to the section that most interests you:
2:00- An overview of S.O.A.R., a unique seminar on anti-aging
8:00- How S.O.A.R. will give you a blueprint for aging the right way
13:30- The 3 basic fitness goals of most people
17:30- Dr. Osborne’s advice for SOAR attendees
25:00- What to know before you come to SOAR
28:00- How to never have a problem eating out again by understanding what you are eating
35:00- Building a powerful, collective support group to improve your overall life
40:00- Announcing Dr. Osborn’s new practice in Jupiter, Florida
50:00- GSV2 advanced strategies preview
57:00- Q&A with Dr. Osborn and Jay
[embedplusvideo height=”395″ width=”650″ editlink=”http://bit.ly/1bJfi5K” standard=”http://www.youtube.com/v/-mILlEZjqa4?fs=1&vq=hd720″ vars=”ytid=-mILlEZjqa4&width=650&height=395&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=¬es=” id=”ep2341″ /]
As always the transcript is provided below.
Hey guys, it’s Jay, Scott, and Monica is also here. We’re actually all together today for the first time, in our studio here in our house in West Covina. We’re kind of all squeezed in here so bear with us.Today, we want to talk a bit about Dr. Osborn’s new practice. He’s leaving his current surgical practice, he’s still going to be practicing surgery for select folks, but he is leaving his surgical practice to launch his own anti-aging center which I’m going to let him talk about when he calls up.
We’re also going to be talking a bit about SOAR which is our new “Serious Optimal Anti-aging Regimen” seminar at the end of June at the Jupiter Beach Spa and Resort. We’re also going to discuss a bit about Get Serious Volume 2: Advanced Strategies which all of us are going to be writing so I’m going to hand it off to Scott.
Let’s talk a bit more about SOAR. I know that you guys are launching it, and it’s getting some legs so let’s tell the viewers what’s going on with that.
So SOAR is unique because we’re basically going to be speaking to people about how to live a better life, all-encompassing, with health, with mindset, and from inside and outside.
So what SOAR is, is it’s like the first of its kind for a seminar that encompasses all the anti-aging components that people are familiar with. If you are involved with Life Extension International (LEI) and you have a subscription, and I know a lot of our readers do have a subscription to LEI. You’re probably already familiar with life extension practices, supplementation and all the different things but what our seminar really is about is taking that and integrating it with the finer art of exercise physiology training and technique. I think we’ve talked about this previously on other hangouts but the reality is, is that the average person who goes to gym in North America today has absolutely no idea what they are doing when it comes to training.
I just had a long hangout with Josh Smith on his GSD mode. Some of our readers may have seen or listened to one of those podcasts. But the average person that goes to the gym really doesn’t know how to train. You can go to any gym today in North America, really, globally, and look around and observe people training and they have absolutely no concept of what they are doing. It’s sad and it’s funny, but more sad because you got people going to the gym for 20 or 30 years of their life and they never actually get result because they don’t know how to perform the technique or perform the exercise correctly like contract muscle fiber and do all those different things .
That’s one of the things that you’re going to get at this seminar too. We’re going to spend two full days in the gym with a mobility specialist and Ray Care also, a former Navy SEAL, discussing how to actually train. We’ll show people how to actually train and show people how you’re supposed to train for your biomechanical and anatomical size. So if you’re 6’4” and have long legs…you’re going to learn how to squat, how to deadlift, and you’ll learn how to do all of these foundational strength training movements. And from there, you’re also going to learn how to perform the exercises correctly. So if you have no idea how to deadlift, you’ll learn how to properly deadlift. In addition to that, you’re getting two full seminars Thursday and Friday night, in the evening.
Well, let me take a step back. Depending on how many people actually come, our goal is to have between 20 to 30 people there. Dr. Osborn will work with them on Thursday and then the other half of the group on Friday. You’ll be sitting down with him and being evaluated by him. He’ll become your doctor. So based on your individual blood panels and what not, you’ll actually be evaluated by Dr. Osborn.
Jay, I got a question for you. Once they decide to come to the event and participate, are they doing the bloodwork ahead of time in preparation or is that all happening there at the event?
Yeah, that’s a great question. So anybody who registers will be contacted by Dr. Osborn’s nurses and through the seminar, you will be instructed on submitting your blood panels. So you can do that through your insurance or you can do through a private lab like DiscountedLabs.com or PRivateMDLabs.com and get your requested blood panel. But that’s all going to be provided by Dr. Osborn’s nurses. But yeah, that stuff will be done beforehand so that when you do show up, they’ll already have your blood panel. So when Dr. Osborn sits with you and evaluates you individually for 30-45 minutes, maybe even an hour depending on how many people he can get to over two days, they’ll already have all of that information so it will be really a-la-carte and customized for you.
So if we have 30 people (we’re not going over 30) to give everybody some customized individualized attention. But let’s say we have 20 people. So the first day 10 people will be with Dr. Osborn until 3 o’clock in the afternoon (starting at 8AM and going until 3PM). And then from, say 3:30 or 4, some people will be in the gym and some people will be with Dr. Osborn. And then we will all merge by 7PM to have the seminar.
So the first night of the seminar is going to be Dr. Osborn speaking about anti-aging. I’ve seen his anti-aging seminar presentation; it’s amazing. Honestly, it’s totally life-changing. The information that you get form him about aging and healthy aging and productive aging and what you’ve got to do to stem the tide of aging. And then the second half of that seminar it will be TRT. We’ll be talking a lot about my book and also about HRT for women too so. And then for the second day it will be the same type of thing. The other half of the group will be evaluated clinically by Dr. Osborn and then the other half will meet in the afternoon for strength training sessions and individualized 1-on-1 sessions. Then that night, the seminar will be from Ray Care discussing Navy SEAL Mindset and then the second half, Monica will also be involved in discussing mindset.
And then Jim Brown, who’s our mobility specialist and expert will then get the second half of the night to go over everything that you probably learned in those two previous days, but to really go over how to avoid getting an injury, what to do if you do get an injury, and all that kind of stuff. And then on Saturday, the final day…everybody who wants to, will go out on the beach in the morning, at dawn. The seminar is held at the Jupiter Beach Spa and Resort, it’s right on the beach and we’ll have Navy SEAL stuff. So it will be like tactical fitness, is what the SEALs call it. But, you’ll be out there on the beach doing some PT, possibly in the water. You really learn how to work together. Monica and I did it back on February and it’s really motivational stuff.
And I think that one thing people usually ask is how is this different from your typical seminar? I’ve been to a slew of seminars and this is not about building a business, or jumping up and down and changing your state or any of that. This is about you creating a better you form the inside out and then also physically, aesthetically, what you look like. And that’s the great thing about it, Dr. O is going to explain in-depth what goes on with the aging process and what you can do to make yourself better as you age.
You don’t necessarily have to age into an old person. You can still look great, feel great, and train so that you don’t hurt yourself. There is absolutely nothing like this out there. I’ve researched up and down, all over; there’s nothing like it. We are thrilled. We are so excited.
So a question I have for you guys. You come out, you go through this whole program and it’s life changing in 3 days and then you go back to your normal life and grind. What you are guys working on, what are you putting in place to have kind of a system…something for people to continue to follow so that they can really stay on this path?
It’s good question. I think overall, in the seminar, what we are going is teaching people how to actually apply what it is that we are teaching. So, it’s not just, “OK, this is what you’ve got to do in order to train this way.”Or when Dr. O has a sit down with them and he goes over their panels: “This I what we expect you to take. This is how you take it.” Then when you train: “This is how you train.” Then, the good thing is that they are going to be able to communicate, if they are Dr. O’s patient, they’ll be able to communicate with him on how they are feeling. And then of course too, we’ll have some type of coaching involved at a later date that can help people with that. But it all comes down to the individual if they so desire later on to create that continual change in their life. We can teach them all of this in a weekend, but they’ve got to keep doing what we taught them in that weekend: “This is what you do. This is how you do it.”
And they are going to learn it hands-on. It’s not just about learning it from a book and reading it. “This is how you actually complete it.”
Yeah, to further what Monica is saying and to address what Scott’s question is…everyone who come to SOAR will be involved in a private Facebook group going forward. So any questions that you may have or maybe something wasn’t covered as thoroughly as you needed it to be covered when you were first there, or even the beginners. Because everyone coming is going to be at different levels of fitness right? We might have people who are ex-special forces or ex-cops who are already in shape and they are looking to go to the next level, so we can help them. Then we’re going to have neophytes right? Complete newbies. 35 year old people who are not really in great shape, but who want to get in better shape right? And they want to learn how to eat right and eat for their body.
They need to understand things like, what’s their A1c level and what is their insulin sensitivity. Stop buying low carb diet books, or zone books or the 6 meal a day plan or whatever. Instead, understand your individual genetic structure and genetic code, it’s called somatotype and understand how to eat because of that. So to answer your question, when they leave, they should know how they are going to eat for the rest of their life to get the physique that they ultimately want to have. You’re not going to go home and “I had 3 days with Jay, Monica, Ray, Dr. Osborn, Jim, and Melissa and now I’m back to normal.” No. You’re going to leave there with a blueprint; a real live blueprint. With your A1c level, you can only eat 50 to 75 grams of carbohydrate a day [talking to Scott]. Now knowing that, how do we design a diet around that. Someone else may be optimally lean or super lean or buff guy naturally and he can go back and eat 250 grams of carbs a day and so his diet will have to be designed around that too. Everybody’s unique. There’s no “one size fits all” approach from a dietary perspective.
So, understanding that we will design this program so that when they do leave they will have a complete protocol that they will follow for the rest of their life, utilizing whatever their goals are. We always talk about this on our blog, there are 3 goals (any human can only have 3 goals regardless of their fitness or nutrition):
- Build muscle
- Lose fat (which is most people) and get sculpted
- Maintain what they are.
Now the number 3 is usually for people that are athletes, right? They may be SWAT team members, still active duty military people, who have to maintain what they are. So we’ll give them a diet and training based around that.
So the two of you, you are at a place where you are at a maintenance level, correct?
Exactly. Pretty much maintenance but it’s a good question because we did the photo shoot for the next book, which we’ll talk about in a minute, but we were definitely in fat loss mode. Even people who are in great shape like Monica and I will change their diet for 6-10 weeks or whatever to tighten up or get leaner for whatever it is that we got to do. Just as somebody who is already in good shape wants to add 10 pounds of muscle, their diet is going to have to change to actually add the muscle. Your diet is always going to be a function of your goal.
So if you want to build muscle…you’re either catabolic or anabolic. If you are catabolic that means you are eating less calories than is required to maintain. If you are 200 pounds and your normal maintenance calories are 14 or 15 calories a pound, then if you want to lose body fat you have to eat less. When you are catabolic you are also losing a bit of muscle while losing body fat. To be anabolic, you are going to eat higher than 15 calories per pound, you’re probably going to eat 2750 to 3000 calories to gain muscle, so there’s no in-between. There are a lot of diet gurus out there in the fitness community who say that you can build muscle and lose fat at the same time. It’s BS.
It’s theoretically impossible, but there are people who are genetic freaks that when they start doing this stuff can actually do both at the same time. But there’s a very minimal opportunity to do that.
It’s always one or the other: you are either losing body fat and eating less food and increasing your movement patterns or you are eating more food than normal and working out hard lifting weights to put on more muscle.
I don’t know about everybody else but sometimes I get confused when they say you have to eat this amount or that amount of calories. It’s going to be broken down based on who you are so, I wouldn’t worry about getting too confused when he’s having that conversation. When people come to SOAR we’re going to work with people individually, it’s why we’re not going to have a large group of people there because we want to make sure that this is tailor made for each respective individual and that in itself is unique because nobody else has that.
Doc, so Scott had a really good question and we answered it but just so I can paraphrase it for you so you can give your answer too, is: “OK so I go to SOAR and get all this amazing information. What do I do when I get back? What kind of follow up are you guys going to give us? When I leave SOAR, what’s going to happen from there?” I already said to him, we’re going to have a private Facebook group for everybody that comes to SOAR and people will be able to leave there questions and stuff like that. What else would you add regarding that?
Dr. Brett Osborn:
The ultimate goal for everyone should be that of health and longevity. That said, there are individuals who, their goal, at least in the short term, is to shed some fat and secondarily add muscle and become more of a shapely individual. And I think that’s everybody’s goal because everybody could afford to lose some fat. Fat loss is conducive to health as well as longevity; something that’s discussed almost ad nausem at these seminars. So as far as the follow up is concerned, you have to remember that everybody that comes through SOAR is ultimately not only going to be a patient of mine, but also sort of on your radar as well. So the follow up system that we have in place is quite extensive. Both from the standpoint of, they will be in very close contact with me, my nurses, you and Monica, and quite frankly I don’t think that there is a better system in place as far as follow up is concerned because they have open access.
All of my patients that are on HRT are given my cell phone number, for better or for worse. Other doctors would say that’s absolute blasphemy. But if we are going to be manipulating your hormones in the context of health, I want to know what’s going on.
[Laughs] I can see you changing your cell phone number in about 2 months.
Dr. Brett Osborn:
IT’s been open access for everybody thus far and I do get a lot of texts and things like that. Most of them I reroute to my nurse, or somebody will mention your name preemptively and I’ll say, “You can talk to Jay because he’s well versed.” And you are, as is Monica. I think that we have a very robust network and people will not be left in the dark. Getting back to what I was saying before about losing the body fat. If you have already gotten yourself down to a respectable or desired level of body fat…I came into the conversation late, but Jay I heard you talking about catabolic vs anabolic and that’s where you have to decide where you want to be.
You’re not going to be both, because it’s impossible, that’s not the way the body works; it’s one or the other. So you’ll decide if you want to put on a little bit of weight, and when I say little bit of weight, that means you have a body fat percentage you are currently happy with and you want to add a little bit of muscle. You have to understand that with a little bit of muscle, which requires insulin, testosterone, growth hormone, and etc. that you’re not only going to put on muscle but you’re going to put on a little bit of fat. And you have to figure out your body and develop a body mindfulness so that you understand just how much of a daily carbohydrate load you need to put on muscle without putting on excessive amounts of fat. And that’s where having a robust feedback system can help. I know that you coach a lot of people, Jay and Monica, and these are the types of things that we have to continue doing.
If somebody is getting a bit bulky, but putting on a bit more fat than they would like, the obvious answer to something like that would be to just drop the carbohydrate load a little bit and maybe increase the amount of good fats that you’re having or increase your protein, and you’ll probably notice that you’re becoming a bit more shapely by virtue of the fact that you are losing fat. And this is the function that has to go on. So when somebody leaves SOAR, they have to leave with a goal and come to SOAR with a goal. My goal is to lose body fat and it doesn’t matter if I shed a bit of muscle in the process which you’re going to if you are catabolic. But we can show you how to do that based on where you are sitting right now. We can do some rough calculations with BMR and these things take about 30 seconds. Then you can come up with a very tailored plan for yourself, with regard to your diet and strength training is basically going to be the same.
If your goal is to lose a bit of fat as opposed to getting yourself in that more anabolic state, you are going to have to push up the endurance work a bit more and run at a slight caloric deficit. And these are the things that will be discussed with the participants on an individual basis, because it’s not one-size-fits-all. Everybody has to come to SOAR with a goal in mind and we can tailor diet, strength training, etc., even supplements based upon one’s goal. So nobody is going to left in the dark like a lot of these other “one size fits all” program; that’s not what this is. And that’s why there is only going to be 20 people allowed because everybody needs their own plan and individual attention paid to them. Everybody is different. No such thing as one-size fits-all which is why there are 9 million diet books out there.
I think one of the things is that, you are going to spend enough time as you need, individually with people and when you go over their A1c levels, you are going to have a really good understanding of knowing their insulin sensitivity and you are going to be able to have a frank discussion with them and say, “Look, you are one of those guys who can only eat 75 grams of carbohydrates or less, per day. And that’s where you got to be if you want to be lean and function optimally.
At the end of the day, we know that nobody gets that. They can read every frickin muscle magazine out there, they can read Life Extension Magazine…they can read everything and there’s no one that’s really sitting there telling everyone to their face, “Look dude, it’s not about low carb or zero carb diet, it’s about knowing what works for you individually.” I think that’s one of the big advantages that we have, everyone that’s going to come here is going to leave how they should eat to look like the best versions of themselves. There’s no guess work. We’re eliminating the guess work.
Dr. Brett Osborn:
Right, there is no guess work because it’s science. And if you follow the science, you can push your body in any direction that you’d like to push it. Again, whether it’s dropping fat or adding a bit more muscle. One of the things that I would recommend individuals do prior to coming down to SOAR is #1: read the book [Get Serious] so you are not lost. We do our best to explain the science and sometimes that a bit difficult and we field a lot of questions in that regard. If you can come down with a basic understanding of the science, that will further elucidate it for you.
In addition, you should come down with a goal like we were talking about: “I want to put muscle on my body. My goal is to lose fat” And you should also come down with…one of the things that people rarely come to my office with except those that are very educated and perceptive, is a week’s food log. So then we can put your fasting glucose and some of the other metabolic markers in context. Then we get an idea for your metabolism and physiology. There are some people that are going to come down that are mesomorphs, ectomorphs and these individuals vary significantly in their physiology and most specifically in their degree of carbohydrate sensitivity, carb tolerance, insulin sensitivity, etc. These are very important things.
Your goal when you come down to SOAR is to have a goal as far as what you want to look like physically (i.e. lose fat or build muscle). So you’ve got to come down with a food log and some kind of understanding and then allow us to make suggestions, to tailor and customize based on your biochemistry. These are important, important things. The underpinning of SOAR and Get Serious, is knowledge. If you don’t take time to understand your body and to understand the science of what’s going on, you’re never going to obtain your goals. You will be lost in a bookstore with 9 million doctors saying your problem is this or that and it gets very confusing.
But you know what? It’s not confusing. If you come to SOAR, if you listen and ask questions, I guarantee you that we will double, triple, or quadruple your knowledge and understanding and your ability to apply it to everyday life. In other words when you go out to dinner, I always tell people one thing: when you go out for dinner and you’re under the notion that you can’t go out to dinner because you’re on some kind of diet or you can’t go out to dinner because you can’t eat any of the food. Well if you think about your food like “What is this doing to my insulin level?” And you understand what that means…you’ll never have a problem going out to dinner. I can go to McDonald’s and I can eat there.
That’s exactly right. You know, Scott’s going to ask a question for Ray here in a second but, I just wanted to jump in here. I just had my sister over here on Sunday, and Monica can relate to this. My sister is a typical late 30s woman always battling something. There’s up and down weight loss, etc. but she’s a very bright woman, Vice President of her company and I asked her, “Well Sarah what is your insulin sensitivity, do you know what your A1c levels are?” And she looks at me with this befuddled look on her face. So at the end of the day, most people have no clue…
Well, I should have made what I said to her, more lay: “Sarah how many carbs do you think you should eat in the course of a day?” So if you can get through to the average person and let them know that they can only eat 50 to 100 or 200 grams of carbs what Brett just say is absolutely apropos. You can eat anywhere, anytime and know what you can get by with eating and not cause any harm to your body. And the average person does not understand that.
As Monic and Brett just said, they buy books and they get more and more confused. And they think that they should eat zero carbs or 20 carbs and then they don’t understand how they are going to apply all of this dietary knowledge that they’re already confused about, to their own physique. It’s as simple as Brett’s said a thousand times, you have to understand how your body reacts to eating carbohydrates. What is your insulin sensitivity? This is eventually going to sink through, whether it takes 6 more months, 6 more years of us doing these hangouts but people have to understand what happens to their insulin sensitivity when they eat carbs.
Once you understand that, you can eat wherever. You can go to McDonalds, I know that sounds sacrilegious, but you can. You can eat wherever. It’s about understanding what you can get away with, and 90% of people have no clue.
So Ray, we’ve been talking about SOAR and so I wanted to ask you, what’s your main focus for people that are coming down to get their mindset shift? What are you going to be talking about, how are you going to be coaching them not only through the program but continue that along and them being accountable to the group?
Good question. I bring a different flavor of mindset, as to Monica, but I bring a SEAL mentality. And the SEAL mentality is say then do. You have to make the conscious decision. I have a saying, “Figure it out,” I say it all the time and the guys laugh at me; don’t make excuses make solutions. So what I do is break down the mindset piece just from the basics. I break everything down to short, middle, and long term: with goals, with mindset, with what you’re going to do, and just teach you simple ways of strengthening your mindset in order to accomplish your goals. I do that through, we do a presentation and I give you some trade secrets and then we take it to what I like to do: the hands-on portion. We break it down all during PT, and people are like, “What does that mean?” I teach people to work as a team. Even people that are complete strangers you know?
I mean you take, me, Jay, Doc, Monica, and everybody…we’re strangers but when we are together, we are unstoppable and that’s what’s so great about SOAR. It’s the best of the best that have collided together and that’s what we do. We bring all of what we have, and my portion is the mindset. What I’m going to do is break people down in the short time that I’m there and I’m going to rebuild them. It’s like building blocks. Steps. Little, key notes and tips on how to do it. And during the SEAL morning exercise that we do, it all comes into play and it’s amazing when it does too because we sit there and we go through all these exercises and you watch people evolve. You watch them evolve as a team and as individuals, it’s amazing and they get it. That’s my portion and what I bring to it, and what I want them to do after it is, I want them to continually push and drive. The 2 D’s: drive and determination. They’re the key to success and the key to life. And what’s so great about it is, everybody that comes there, they want it. They are missing something and that’s where Monica mindset is amazing. I learn from her and she learns from me. It’s a continual learning process.
Real quick, one of the things I got from Ray’s stuff when we did the trail run back in February…because as Ray said, again, we’re going to have people from all walks of life. We’re going to have people who are business executives at fortune 500 companies and we are going to have people who are clerical people who are just trying to improve their life and get to a higher level. So one of the things I liked about being on the beach and doing the stuff that Ray did, was, that in 70 minutes he truly united us from all of our different backgrounds: racial, ethnic, etc., all these things that make us all unique as individuals and human beings, he was able to make us a team in like 45 or 60 minutes.
And you learn this powerful thought like, “Wow, if I can build a team with people who I have no earthly idea of who they were 1 or 2 days ago, before they came to SOAR…why can’t I go into my business world or personal relationships and build that kind of powerful collective team.” Or create that type of team-based mindset where you can lift everybody up around you. So whether you are in real estate or a doctor or whatever, you are going to learn from Ray’s stuff, especially on the Saturday morning thing, and people need to go to that. There’s no reason to avoid that because you’re not going to get hurt, he doesn’t make it to the point where it’s dangerous.
But you really will learn to really go back into your personal and private life and professional life and apply these concepts in a way that you can not only improve your personal life but the people around you. So whether that’s office workers or co-workers or if you are an entrepreneur, peers and stuff like that. You’ll be able to take that mindset and apply it to your life for sure.
Yeah, and I want to make something really clear. I spoke with Jay, Monica and Doc before…I’ve done this thousands, and thousands, and thousands of times. My goal is to push and break you down mentally. My objective is NOT to break or hurt you. I will not do that. Safety is paramount. I’ve probably done 5000 evolutions, I’m rounding up give or take, but knock on wood, we’ve never had an incident because safety is paramount and that’s something that all of us agree on. Each individual has strengths and weaknesses, and you feed off each other; we find a happy medium.
I love it too, because Ray and I will bring something different and I think that when you put it all together, we make a whole.
OK, so real quick, let me just recap that and then Brett we’re going to talk about your new practice before we talk about GSV2. So the first day, depending on where people are coming from, we may…and by the way guys, everyone can go read about SOAR at www.SOARForever.com. We have an awesome sales page there. There is no way that you can leave that sales page without being completely informed on everything that we’re going to give you.
But the first day, that night, if you are travelling across the country and you get to the Jupiter Beach Spa and Resort, Wednesday we’ll have an 8PM meeting, and Brett and I will talk about what you guys are going to learn over the next 2 days, Brett will talk about visiting his practice and letting him clinically evaluating you. And then that night Brett will give his anti-aging seminar. Before that we’re going to be in the gym doing some exercise stuff with Ray and Jim Brown and our mobility guy, and also Melissa, Monica, and myself…and then I will also, after Brett’s anti-aging presentation, I will be doing a TRT presentation and HRT presentation, and of course Brett will help me.
And then the following day, the next half of the group will go and be clinically evaluated by Brett and the other people who were evaluated before will be in the gym and we will all converge again on Friday evening for a seminar that will have Ray and Monica speaking on Mindset, and then Jim and Melissa will finish it up on performance and mobility. And then Saturday we finalize everything by being on the beach with Ray doing tactical SEAL stuff and we all WOD Farm which is the gym, and then on Saturday night I think we’re going to have a final fair well session.
Brett, the other two topics I want to talk about, one being your practice. So tell us a bit about your new practice.
Dr. Brett Osborn:
Right. So the new practice, I’m sort of transitioning to some degree into a more hybridized practice than I have at this point. For the past 13 years, my main focus has been neurosurgery and over the past several I have been trying to integrate anti-aging and regenerative medicine into a neurosurgical practice. The two sub-specialties are sort of disparate. They are sort of at opposite ends of the spectrum. Just from the standpoint of, surgeons tend be on the aggressive side of the medical spectrum as opposed to someone who is more into the prevention of diseases.
My thought has always been, “Well why address them surgically if you can teach somebody to prevent them,” and potentially at the same time by preventing these diseases they are making themselves more healthy and potentially extending their lives. So I’m trying to merge these very disparate entities under a single roof. I’m going to be working side by side with a cosmetic plastic surgeon who is going to be housed under the same roof there. And I sort of liken the practice to, “Well she sort of does the outside and I do the inside.”
So those patients who come to me form a neurosurgical standpoint, those patients will be taken care of with my usual sort of conservative approach. That being, try everything non-surgical first, and if all else fails, then do surgery. And that’s always really been my M.O. Ideally I’d like to get these patients as anti-aging patients or as preventative medicine patients prior to them developing neurosurgical pathology. So that’s really the ins and outs of the practice. It’s going to be very interesting trying to merge these two very distinct sub-specialties together. I’ve sort of gotten a taste for it over about the past 5 years and it has sort of been trickling at a greater intensity into my practice as time goes by.
We have the majority of it figured out and streamlined at this point. But as we get into this new office, I’m going to be practicing under my own corporation as opposed to under a very very large hospital corporation that sometimes doesn’t foster disease prevention, because as you know, hospitals are in business to take care of those who are sick or infirmed. And my goal is to actually keep the patients out of the hospital. So that’s really what the focus of the new practice is going to be. I would say percentage-wise we’re going to start out with a 50/50 neurosurgical anti-aging regenerative practice and hopefully as time goes on, be able to transition that to more of an 80/20 where I’m doing more anti-aging regenerative medicine than I am operating. Because that’s really more so where my interests lie at this point. So it’s going to be a unique practice and we are going to be well-represented on the internet and on social media on order to really get the message out there.
And obviously, Jay and Monica, you guys have been terrific facilitators in that regard and hopefully it’s just going to ultimately enhance the message and facilitate our delivery. So that’s summarily what’s going on with the new venture and SOAR is obviously going to bolster whatever we’re doing there and allow us to get this message across nationally, if not globally. So we’re looking forward to open up the new office and we’re due to open up shop in in early June.
So Doc, are you guys launching a specific website?
Dr. Brett Osborn:
So my website is being rebuilt right now. I have a website which was put out concomitantly with the book. So the website has been up for about a little over a year now. That website is currently being revamped. That website is www.DrBrettOsborn.com. It was a way for me to put up some blogs which I did, and to get the message across about the book. But it’s going to be far more robust come the end of May or early June, when this practice is due to launch. It’s being rebuilt right now and it’s going to be under the same URL obviously, which is going to tie the two together.
Are people going to be able to go to the site and put in their information or request, potentially, a consultation and then be go to your nurses and then you’d be able to determine if they are eligible?
Dr. Brett Osborn:
Absolutely. All that stuff is already being built into the website. No question about it. It’s all going to be very streamlined.
This is actually a good segue, we’re going to jump into Get Serious V2 and answer some questions here in a second but there have been a lot of people who have been emailing me, and I’ll just leave it for the transcript when people read it. But there’s been a lot of guys and some gals who’ve been emailing me who’ve been working with Dr. Osborn’s amazing nurses over the past couple of months and contemplating whether or not they were going to fly down. Just so everyone knows, he’s moving to the new practice and the new practice is going to have new email addresses. So if you have been emailing Roseann or Monique, those emails are no longer any good. Right doc?
Dr. Brett Osborn:
Right. And again, Ageless Corp, we will make this very much known in the coming weeks, but yes it’s going to be under Ageless Corp. The reason why is that Ageless Rx surgical specialties is the parent corporation that myself and the plastic surgeon are going to be under. We have our own separate corporations, but that is sort of a unified front and that’s on the signage of the office at the point. Our emails are going to be routed through Ageless Corp so don’t be concerned when it’s not through Tenet Health. It’s not going to have my name there either; it’s not going to be something@DrBrettOsborn.com either. You’re not going to see that. You’re going to see Ageless Corp. And that’s going to be us. Again, all patients and those who are going to become patients will obviously be informed of this via email. Those who come to SOAR, obviously it’s going to be blasted there as well in the slide presentation.
So people who are going to SOAR are going for a lot more than if they wanted to do consultation with you. So they do have the option to do it separate, not just a part of the SOAR package correct?
Dr. Brett Osborn:
That’s right. They do. I would very strongly recommend the seminar. The additive cost is nominal, I’m going to tell you. Because the SOAR seminar not only exposes the individual to those people who ultimately be involved in their health care in the future. But it really allows the individual to gain an understanding of what’s going on inside their body. That will empower them with the knowledge which will ultimately allow them to make better decisions moving forward. They can ask questions, it’s very close, it’s personalized, and it’s individualized. They do get some of these things when they come as an individual for a consultation in the absence of SOAR. But I will tell you that SOAR really gives you a good taste of my and our mindset.
I always say that SOAR is Get Serious, personified. All of the things that we talk about in SOAR are, at least overviewed in the book. SOAR goes deeper. But if you can come away from SOAR just understanding 50% of what we at SOAR in the context of lifestyle modifications, physiology, and mindset, etc., you are going to be a heck of a lot better off with that knowledge than you would be just coming to talk to me just during a consultation for 45 minutes. So it’s almost imperative that you come to the seminar.
Right. Just to segue, I want to jump into GSV2 and then we’ll answer some questions. Everybody that’s coming through our site now and saying, “I want to consult with Dr. Osborn,” just a couple of things to say. First off, doc is transitioning to his new office. He’s already got a boatload of patients that ae already on his calendar. He will get to you. Do not panic. Do not start sending crazy emails to him or to me or to his nurses. As far as if you want to be a new patient now, just realize that the next month and half are going to be crazy. As Dr. Osborn said, if you really really want to see him in the 2 months your absolute best bet to go to www.SoarForever.com and sign up. The 24th through the 27th, you are going to be far more value at SOAR over 3 days than if you just go see him from a standpoint of what you’re getting (value added).
So I want to talk a little bit about the book, I have the actual table of contents pulled up here and I want to mention them. First off, I’ll let Doc talk about them but this is the follow up to Get Serious and anyone interested in better themselves from a health and fitness standpoint should own. It’s a mandatory book to read. That said, this next book that we are doing which is Get Serious Volume 2: Advanced Strategies, is really get Serious times 10 or times 100. So here are the chapters
Chapter 1: Aging Is A Disease Only You Can Slow
Chapter 2: Mindset: A Pre-Requisite Of Strength, Health, And Longevity
Chapter 3: Optimizing Your Genetic Profile
Chapter 4: Becoming A Strength Training Jedi
Chapter 5: Biomechanics: Mobility Is The Real Flexibility
Chapter 6: What To Do If And When You Get Injured
Chapter 7: Carb Cycling For The Elite
Chapter 8: Intermittent Fasting For Ultra Fat-Loss And Maximum Muscle Retention
Chapter 9: HRT For Women And TRT For Men
Chapter 10: Biohacking
Chapter 11: SOAR To Your Highest Level
Chapter 12: Human Mortality And The Next Frontier
I want to let Doc say something about the book but honestly guys, I don’t know a book that’s going to be in the health and fitness realm as advanced and as practical as this book.
Honestly, there’s nothing else that you’re going to need to read once you get that book, it’s phenomenal.
Dr. Brett Osborn:
The book is sort of a follow up to Get Serious and I think it answers some of the unanswered questions which were posed to me in the wake of the first book. The two should be read serially. Yes the second version can be read in isolation for those who already have a significant amount of health and fitness knowledge. Because it does address some advanced techniques such as carbohydrate cycling as Jay had mentioned, which is an advanced technique; it’s for someone who really understand insulin sensitivity and what carbohydrates do to the body for better or for worse.
And it’s a technique that we did mention at the beta run of SOAR: we had that hangout which was talking directly about. There’s a whole chapter dedicated to that. Weight loss strategies was something that was sort of left out of the first book for logistical reasons which I’m not going to get into right now. But that’s an often posed question, “how do I lose body fat,” that’s something that’s glaringly absent from the first book unless you are perceptive enough to understand the role of carbohydrates in the anabolic and catabolic state and sort of how to manipulate your carbohydrate load in order to push yourself into an anabolic state or a catabolic state, depending upon your goals. But overall, the book is going to be a very nice adjunct to the first. Again, it requires a little bit more understanding than the first one did. The first book is written for everyone. I tried to bring the science down to a level where anyone and everyone can understand it.
The second version is going to be a little bit more in-depth and is written theoretically for the individual who has read the first one and understood it or someone that has a bit of working knowledge. I think it’s going to be a great book. We’ve already shot a great majority of the pictures for the book and I think it’s going to offer an added benefit to the table. That book is due, come December, right around holiday time, so it should be in everyone’s hands within the next 6 or 7 months or so.
Hey Ray, what did you say about it?
It’s a one stop shops guys.
Doc I got some good questions here, I’m going to randomly run them off.
Question & Answer
Q1: Jay and Dr. Osborn, I’ve been following your advice for the last 6 months. I completely changed my weight training program to follow Dr. Osborn’s training program and the way you have it written on your site. I literally have had the best progress of my life and I’m 51 years old.
In this period, I’ve taken my body back in time, it’s amazing, thanks to the strategies that you guys have given me. What kind of changes can I expect in the training regimen, if any, that you advocate in Get Serious Volume 2?
Dr. Brett Osborn:
The thing about the protocol as outlined in Get Serious, and it’s not mine, it’s just that I have hybridized some of the programs that have worked for me in the past and just sort of brought them into one with the idea in mind that particularly as we get old, at least from a numbers standpoint and chronologically not necessarily biologically, we require more rest. In today’s training paradigms, if you will, oftentimes predispose individuals to overtraining. And then by virtue of that accelerated aging, a lack of progress, a lack of muscularity, etc. etc. So the answer to the question, is that there really are not going to be any changes to the protocol. None at all. There is a chapter dedicated to some of the nuances of the movements that are talked about in Get Serious which are just basic movements. They are time-tested for a hundred years. The squat is not going to change the deadlift is not going to change. Those exercises traumatize the most amount of muscular tissue. They are long-standing, they are not “faddy” movements. They are not going to leave. They will always be there. The nuances of these movements are discussed. How to properly prepare your body for a heavy weight training session, in the context of safety…again, there is a chapter dedicated to that.
So there is going to be no added knowledge in the second book, particularly as it relates to the protocol. The protocol is the protocol. The protocol you can do 52 weeks of the year. Period. As long as you are making your rest week, making sure you’re getting adequate sleep and nutrition, you are going to be able to make progress. It may not be progress in a logarithmic fashion as you may have experienced in the first 6 months of the protocol, but that’s normal. You will make progress if you just gut it out, if you exercise the grit to get through one of those training sessions, I just did one, that’s why veins are popping out of my head still and I’m sweating, but nothing is going to change. It’s just more about safety and more about training yourself for these heavy training regimens. So if you are 70 years old, you can still squat, there is no reason why you can’t. If you believe that you can’t because your bones are brittle, or you’re going to hurt your knees or that you’re going to hurt your back, it’s a bunch of BS and we know that.
Jay you are living proof of that.
I know you guys have SOAR planned, the event, in June. Are you planning on having more throughout the year and what’s that going to look like? Just in case people can’t participate for that timing.
It really depends on how much we get for this first one. The sales pages is there right now, but for us aggressively marketing it, which starts next week so we’re going to have a full 6 weeks to sell the program. Based on the response, it’s obviously very affordable now, it’s not priced at the price that we were originally going to use to build up a bigger funnel. And right now, this could change, but we have one for October planned. And just so everybody knows, ultimate I think the long-term goal for SOAR is that Doc is going to get licensed to practice in the state of California, he may be licensed to practice in Nevada, I don’t know…that’s down the road. But we want to take this to places where people need this and what I mean by that is, there are regulations that he’s going to uphold based on medical licensing and what not. But there’s a lack of this kind of information internationally, big time. I’ve heard form a lot of people that, “Wow, you should bring this to London and the UK. You should bring this to Germany. You should bring this to Japan. You should bring this to Saudi Arabia.”
I keep hearing that, so I think our long-term ambition with this is…I think we would like to do this monthly and I think we would like to be able to offer this in different geographical locales so that people from different parts of the world can attend and it’s not cost prohibitive from a money or time standpoint. I don’t know if we’ll ever get to that point but that’s our ambition and that’s our goal. But that’s where we are. But for this year I think June, and then either September or October. But quarterly. Until we develop a brand, until we develop a reputation, I think monthly is a while away, at least for now.
Q2: Doc I’m a former competitive professional female bodybuilder. I’m well versed in the world of synthetic and anabolic hormones. I’m currently experiencing menopause symptoms such as hot flashes, mood swings, lack of sleep, and brain fog. Can someone such as myself come to your clinic in Florida, get tested, and have my anonymity and confidentiality assured?
Dr. Brett Osborn:
Listen, if that’s not abided by, I literally will go to jail. That’s called HIPPA. I have no intention of wearing neither orange nor stripes. These things go without saying. Any doctor has to abide by these laws. I do have some individuals who prefer to sort of “come in the back door,” into the practice and that’s fine too. I don’t mind. Whatever they feel is necessary to maintain their anonymity, will be abided by. This is a customized and individualized type of medicine. So measures need to be taken in that regard, or others, there’s not even a question. So as far as patient confidentiality, we are mandated.
Got you. So for females, I know women have this question all the time, but should a woman be concerned if they want to optimize their hormones if they work with you; are you going to be able to handle them adequately just as you would be able to handle any man?
Dr. Brett Osborn:
I do. I do now. It’s not a problem at all. They are a little bit more…and I talk about this in the hormone chapter, which is going to be a lot more robust in the second version, it overviews the fact that women who are candidates are a little bit more complex; because in addition to managing testosterone levels, thyroid levels, and estradiol levels I a man, you are now managing potential estrogen metabolites, progesterone levels, testosterone, thyroid…so there are a couple other considerations when it comes to women. So it makes them a little bit more of a challenge because we’re not only taking care of individuals who are post-menopausal but you’re actually taking care of women who are peri-menopausal. And those women who are peri-menopausal and still bleeding, sometimes there are issues with that and getting them cycled correctly.
So they are a little bit more complex than males but I have no problems taking care of them. I’m not the person who does female exams in the office, that’s not what I do. As long as they have a good working relationship with their gynecologist and their breast doctor, I defer all that stuff to them and they are of course mandated to get their yearly pap smears and mammogram breast evaluations if I’m going to be prescribing hormones for them, but there’s no problem bringing them through the practice.
Awesome. Last question and then we’ll let everybody go.
Q3: In the last hangout you mentioned using NAC supplement to boost your glutathione levels and cleanse your liver. Do you test for glutathione levels in your patients to see if there is a deficiency? I have my own anti-aging doctor and he wrote me a script for an injectable glutathione. What are your thoughts on the effective of this?
Dr. Brett Osborn:
Here’s the problem with a lot of supplements: there’s really no way to measure efficacy. The effects of supplements are transient. So to start measuring these antioxidants in your blood, I don’t think it’s a good indicator of efficacy. That said, is it worth it to use glutathione supplements intravenously, certainly the ones that are oral, the superoxide dismutase supplements, I think that they are worthless…they are degraded by the body and they need to be injected. You need to be getting them in IV form if you’re going to be getting them.
But as far as spending these extra dollars on these IV infusions, I think that your money is better spent. That said, what I would do is recommend making sure that you are taking adequate doses of antioxidants and vitamin C and precursors to your antioxidants such as N-acteylcysteine which feeds into the glutathione pathway, just to make sure your body is making them. But to go and start getting injectable antioxidants, I don’t think it’s worth the added expenditure quite frankly. You can buy the NAC for nothing. But I guarantee that a glutathione injection is going to be quite costly. But I really don’t think it’s worth it. I really don’t.
Awesome. Doc I can’t even imagine if you had another child. Makenna has twice the energy of both of my daughters
Dr. Brett Osborn:
You hear her in the background destroying my house.
Melissa has got to be completely insane. I mean [laughs] all I hear is Makenna banging and making noises. I guess I forget how my daughter Gabby is now 5 and she was like that too. Ok guys, we’re done. We really appreciate everybody coming on today. Ray do you have anything to say?
Nope. I think I said it all. Get your butts down to SOAR so we can unleash it.
www.SOARForever.com guys. Once again, thanks to Scott for coming by today, it was awesome. We look forward to seeing everybody. Again, if you guys have any problems getting a hold of Dr. Osborn’s nurses, just reach out to me and I will facilitate you with their new email address.
But other than that, everybody have a great day.
Be the BEST YOU EVER!